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Continues big push into men's grooming.
June 16, 2009
By: TOM BRANNA
Editor
Procter & Gamble Co. continued its quest to dominate the men’s grooming category with the acquisition ofZirh, a line ofskin care and fragrances that are sold in department and specialty stores. It’s the second acquistion in men’s grooming this month for P&G. Back on June 3, the company acquired The Art of Shaving in a deal estimated at $60 million. “Zirh is an excellent fit into P&G’s already incredibly strong Male Grooming portfolio,”...
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